There are several ways you can look at a seller.
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The online auction site have the ability to view sellers other auctions, looking at this you can decide who are merchants or not.
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The online auction site have a seller's feedback area, if so you can see what other buyers have said about the seller, sometimes, buyers can order from a seller if the seller has bad reviews and ratings do sensitive and prevent them or their negative comments will join the others.
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The seller has a track record of selling items, but if a story and comments were always required that no new sellers can still win the trust of your first purchase of a few by taking these two into account.
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The seller with an anonymous email account, which could be completely honest, dishonest, but generally do not have email addresses traceable.
Before bidding email to the seller, especially if a seller again, just think of a single relevant question to that is not covered in the item description. Good sellers are serious about their sales and respond quickly, fully and courteously. After all not forget that you are the customer.
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The seller seems to be knowledgeable about the subject they are selling, this can do much to avoid buying counterfeits, because it is less likely that the seller bought the fakes in the first place.
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How the seller and wants to be paid? If you want potential cash you earn to see your article or your money. For reasons of traceability and a resource that should haver try dealing with a credit card payment.
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What is the policy of returning the item?. Remember that this reliance on a photo and description, the article may not be what you thought so try to ask the seller.
Check out her article before you bid
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What would the cost of a retail item is worth saving?
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Always print the description of the elements, you may need a copy later if edges of disputes.
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The images are more important to many elements that must be clear well lighted, of a size that is easy to see, not a professional stock image and without signs of deterioration such as retouching, always print may be needed if a dispute edges.
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Do some research, you can have plenty of time to research the item before bidding. Online auctions can run for weeks.
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Search the online auction site for similar items before bidding.
Find out here on a fraud.
Shilling
The most common scam. Sellers and his cohorts to tender the price of an item more for the winning buyer (who) ends up paying for the item at a higher price than otherwise would have.
Bidding Protection
The buyer makes a low offer and is followed by other buyers (partners) who take the auction higher compared with the actual value of the item, the last time the high bidders retract their offers and leave only the remaining low initial offer . Basically, you sell the item for a price lower than expected and no one else has bid high for offers that have been retired.
Fake photos
It is very easy to make something look good or even completely replace and take a picture. Once the image is scanned further improvements can be made. Look at the picture carefully, does it look like a stock shot? Do you have areas of blur or lack of clarity? (a sure sign that has been altered) Does it fit the description? Print it and save it to disk, you may need later
False / misleading descriptions
Again you can write anything at all. When was the last time you buy a car, not that Dent, rust, bad paint in the description of the ad, of course, sellers may fail to mention things they see as less important, but you see as faults serious and, of course, the same goes for auctions. "The description matches the picture? Is a detailed description or just the make and model, vendors must provide a detailed description and even point out the flaws, if contact a seller before you bid and find that a lot of bad stuff has been left out of the description, ask yourself if you want to do business with this person.
Non-delivery of goods
Usually online auctions require that the buyer pays for the goods before receiving the goods. So you have paid, the check has been cashed and have not received the goods. First contact with the seller, if you get no response contact the auction site, host of the auction, tell them the situation and request any information that may be able to give.
Be sure to keep a record of all conversations, correspondence and canceled checks.
Many auction sites now require sellers to give details of your credit card for identification before they can sell, for obvious reasons, choose your site carefully auction. In the U.S. this is a crime and is classified as mail fraud to take legal advice.
False Feedback
Visit votes buyer is for sale page. Sellers are rated by past buyers. Feedback systems can be easily manipulated by the seller using fake user accounts and / or its partners. If a seller has a perfect number of votes that may mean they are totally honest and timely sales or dishonestly notice that false votes, no easy way to see untrue, though, an average rating is probably a good thing, after all, very few people are perfect. If you burn to make sure others know by using the comment sections.
Switch and Return
You as seller have sent their goods to the buyer, the buyer and then changes his older merchandise, copied or broken goods of the same nature and contacts to those who say they are dissatisfied with the goods and demanding a refund.
I do not know until the goods have been returned to you, so what to do?
Do not give refunds until you have the goods.
Before sending the goods to take pictures of them, describe them and note the model numbers, serial numbers or unique markings.
Contact the seller and let them know you know and the evidence you have, then offer to return the goods to them when you receive payment of re-shipping.
Pirates or stolen
If you think that the goods can be hijacked or stolen contact the seller and ask for details of where and how to get the product, please contact the original supplier to confirm. The software is especially subseptible this.